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Manager - Tools & Systems


To seek greater exposure and challenges



American President Lines (Subsidiary of NOL Group)

APL Logistics (Subsidiary of NOL Group)

The NOL Group (NOL) is a global transportation and logistics company engaged in shipping and related businesses. NOL operates through its wholly-owned subsidiaries American President Lines (APL) and APL Logistics (APLL).

I joined the NOL Group as a trainee in NOL’s three year management trainee program. My training included postings in both APL and APL Logistics, with my 1st and 2nd year postings in my home country (USA) and my 3rd year posting overseas (Singapore). Through the program I gained a wealth of knowledge and experience in different aspects of the transportation business.

Aug 2004 – Present Manager - Tools & Systems

APL, Singapore

Reporting to Director, Global Sales & Marketing, and V.P. Global Sales, Marketing, & Customer Support

• Responsible for managing the technology roadmap of all APL Sales & Marketing systems

• Responsible for managing application development throughout the entire project lifecycle

• Work directly with users and IT to document business processes and requirements

• Develop the functional requirements and logical design for systems and enhancements

• Identify business use cases and develop test plans for system testing

• Organize and manage user acceptance testing

• Manage implementation “go-live” activities and post-implementation support

• Develop user training guides and conduct user training

• Build and maintain relationships with business process owners

• Manage day-to-day system support issues and queries


• Develop and implement a portfolio of general Sales skills training for APL and APLL Sales

• Co-develop and strategize the APL Global Sales business plan for the next 5 years


• Successfully implemented numerous system enhancements and solutions (some in progress): WebLogic to WebSphere migration, Anti-spam compliance, Data integrity initiative, Offline templates, etc.

• Team leader to document requirements for NOL’s future CRM system

• Team leader to document Global Sales requirements for NOL’s future ERP system

• Identified system and data integrity issues gone undetected for over 4 years

• Successfully pushed for a higher service level for Sales & Marketing systems

• Developed and implemented Sales training programs (some in progress): Antitrust and Competition Law (2006), Contracting and Negotiating Skills (2006), Value Selling (2007), Sales Coaching (2007), Service Contracts (2007)

• Job and responsibilities will be expanded in 2007 to include both an APL/APLL portfolio

Apr 2003 – Jul 2004 Specialist - Port & Container Security

APL, Oakland, CA, USA

Reporting to Director, NOL Supply Chain Security

• Managed security initiatives to attain compliance with international maritime security regulations

• Worked closely with APL marine terminals to prepare for C-TPAT security audits conducted by the U.S. Customs and Border Patrol

• Designed and developed APL’s Security Awareness training program

• Conducted internal security audits to study marine terminal vulnerabilities

• Worked with APL and APLL business heads to develop and implement business processes to enhance supply chain security

• Communicated internally and externally to staff and customers regarding APL’s security initiatives

• Developed ad managed all Security content on APL’s intranet and external website


• Successfully attained compliance status with the International Ship and Port Facility Security Code (ISPS), Maritime Transportation Security Act (MTSA), Customs-Trade Partnership Against Terrorism (C-TPAT), Bioterrorism Act (BTA) and other maritime security rules and regulations

• Developed a comprehensive Security Awareness Program, the first of its kind for APL and perhaps one of the most comprehensive in the ocean container shipping industry

• Enhanced APL’s web portal with online security resources for customers

• Much of the work I did was the first of its kind for both APL and the maritime transportation industry in general, concurrent with emerging security regulations at the time

Jun 2000 – Apr 2003 NOL Management Trainee Program

(Year 1 to Year 3 job rotations)

Aug 2002 – Apr 2003 Cargo Controller (3rd year rotation)

APL, Singapore

Reporting to Manager, Cargo Control

• Responsible for managing all cargo control operations for APL’s mainhaul and feeder services in the Asia, Middle East, and Intra-Asia trades

• Developed and executed cargo control plans to optimize cargo flows, minimize operational costs, and maximize vessel utilization

• Directed regional and country level offices and transshipment hubs in cargo selection and service plans

• Worked closely with Fleet Control and Asia Operations to minimize service failures to customers

• Analyzed regional cargo forecasts and customer lists to plan vessel space allocations and cargo selection

• Achievements:

• Aggressively minimized operating costs and maximized vessel utilization through the development of effective cargo control plans

• Developed and executed service recovery plans during the labor strike at U.S. West Coast ports in 2002

Oct 2001 – Aug 2002 Sales Support Representative (2nd year rotation)

APL, Oak Brook, IL, USA

Reporting to Manager, Sales Support

• Responsible for managing global accounts in the Chicago metropolitan area and Central U.S. region, supporting 4-5 account managers

• Managed customer relationships, customer communication, and service requests

• Negotiated service contract rates and terms with customers and internal pricing teams

• Facilitated service recoveries for customer cargo issues

• Coordinated business development activities with account managers to secure new business and grow existing accounts


• Successfully managed customer expectations and service delivery

• Successfully managed and cultivated customer relationships

Nov 2000 - Oct 2001 Logistics Analyst (1st year rotation)

APL Logistics, Los Angeles, CA, USA

Reporting to Director, Warehouse Deconsolidation Services, North America

• Worked closely with global customers to understand their service requirements in-depth

• Implemented and maintained customers’ logistics procedures

• Ensured service integrity and delivery for customers

• Developed continuous improvement programs with service providers

• Prepared project evaluations and service proposals for competitive bids


• Successfully migrated global accounts to a new APLL warehouse during APLL / GATX merger and acquisition

• Member of start-up team that set-up and launched APLL’s premium Trans-Pacific LCL (less-than-container load) service. Our team was responsible for building the LCL operations from the ground up.

Jun 2000 – Nov 2000 Superintendent/Trainee

APL, Los Angeles, CA, USA

• Successfully completed an intensive six month training program in all aspects of port terminal management

• Training included rotations in all operations departments: Marine, Container Yard, Gate, Rail, Transportation, Network Logistics, Terminal Planning, Client Management, Equipment, M & R, Labor Relations and Safety



Erasmus University (Rotterdam) in conjunction with the NOL Management Trainee Program

(Completed 90% of coursework; program was terminated due to budget cuts)


University of California at Santa Barbara


3.x SAP R/3 SD Certification in Singapore (2005)

Certified SAP Solution Consultant, Supply Chain Management – Order Fulfillment (SD)



ACTIVITIES: V.P. Membership, NOL Toastmasters Club (Present)

Sports Chair Member, NOL Recreation Club (Present)

HOBBIES: Active triathlete with successful completion of several Sprint distance triathlons

Singapore, Singapore,
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