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Sales and Marketing Manager


Lead business development in the maritime sector. Specifically, within a marine service organization.



Marketing Manager, December, 2004-Current

• Strategically positioning diverse product and service offerings to marine, industrial, and electric power generation market segments along the West Coast through effective publication exposure, trade show participation, industry association participation, and key customer event involvement.

• Contributing to business plan development and achieving business plan objectives by designing and implementing direct mail, internet, and other product-specific sales campaigns.

• Actively managing a business intelligence collection and dissemination program, generating new business development opportunities, and conducting an on-going competitive market analysis.

• Initiating a customer satisfaction reporting program while creating and directing improvement initiatives that respond to customer feedback.

• Generating segment-specific opportunity analysis reports, and as a result, implementing strategic action steps to achieve sales growth in key high-opportunity sectors.

• Increasing government sector sales by utilizing an on-line lead retrieval service and actively partnering with local environmental regulatory agencies.

WEYERHAEUSER COMPANY, Rio de Janeiro, Brazil, Summer, 2003

Business Development Consultant for Weyerhaeuser Forestlands International

• Selected by the division president to assess the Brazilian plantation-based timber target market for potential expansion from an established company-owned Uruguayan forest plantation holding.

• Created a complete market summary and strategic penetration strategy for establishing a viable and sustainable plantation venture in southern Brazil. Presented entry plan results to the division president.

• This project led to successful Brazilian market entry in late 2003.

NC POWER SYSTEMS, CATERPILLAR DISTRIBUTOR, Seattle, WA, February, 1997 - March, 2002

Product Support Sales Representative, 1998-2002

• Developed and executed power generation support sales in Washington and Alaska.

• Customer segments included military, governmental, municipal, and private. Source fuel applications included landfill gas, natural gas, digester gas, and diesel.

• Managed contractual operation and maintenance sales agreements, negotiated contractual obligations and terms, and developed program-specific pricing.

• Achieved operation and maintenance sales agreements encompassing more than 300 MW of power generation. Devised support contracts that provided guarantees for operators, scheduled maintenance, and emergency response services.

Daniel Thomson / Resume

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• Actively created and implemented strategic supplier alliances to increase sales through differentiation and total service package bundling. Strategic value-adding alliances included partnering with environmental, fueling, and communications service industry leaders.

• Created and developed breakthrough sales programs. Program development included updating and converting legacy generation plants to comply with stringent U.S. EPA restrictions, implementing fast ferry shore-side support programs, developing a registered U.S. Navy power generation operator class, and implementing Y2K emergency power contingency support for the City of Seattle, King County, Microsoft, Seattle City Light, and Starbucks.

• Achieved 2001 year-end personal sales revenues of $6.0M. This doubled my sales goal for the year. Contractual sales agreements grew from 143 in 1999 to 435 by the end of 2002.


June 2004 Master of Business Administration, University of Washington, Seattle, WA

Concentration: Business Development in Emerging Markets. Achieved the Global Business Program Certificate for successfully completing globally-oriented academic objectives.

August 1996 Bachelor of Arts in Business Administration, University of Washington, Seattle, WA

Concentration: International Marketing.




Seattle, WA,
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