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Business Development Manager


Possession of over 10 years experience performing as Business Development Manager for Latin America.

Continuing developing in the Maritime, Oil Natural Gas/Energy and Aeronautical Industry marketing strategies.

Setting and Growing International Marketing/Sales Plans.

Creation of a current distributor’s network of 12 countries/regions.

Engaging alliances with Maritime, Oil & Natural Gas-Drilling(offshore) and Military/Defense Industries in both territories; USA and Latin America.


Business Development Sales Manager for Mexico, Central/South America Regions

February 2006 – January 2011

JOTRON-USA Inc. Houston TX.

• Representing for five years a Norwegian Manufacturing company of supplying Maritime Safety Products & Communication on Board Systems for Vessels (Commrcial & Industrial), Off-Shore Platforms and Refineries.

• Accomplishments includes sales increase of 200% in communication systems and over 100% increase in the maritime safety products, with a creation of a distribution network of12 countries/regions.

• Achieved Quota over 3 million USD in Sales for 2010.

• Implementing and Over Achieving Sales Quotas for the past consecutive three years

• International Operations Sales & Marketing Experience; Leading Project (s) with End-Users: Government; Civil & Military, Private Sector, Oil Companies, Refineries, Marine Industry, Cost Guards, Shipyards and Retailers.

• Understand and meet requirements-terms & conditions in each country in order to participate, certification of a company as a manufacturer, homologation of product (s) & approvals to be offered in each country, designation of legal local representation (agents).

• Management Bidding and Technical Coordination: Must be registered thru local authority agencies, carry out preparation of technical and financial bid proposals, provide-submittal test equipment for technical compliance purposes and approval by the local officials.

• Project Management: Be in charge of assigned projects must manage every step of the process analysis and details to the integration of various systems; make the appropriate decisions that involve different equipment and personnel involved (Engineers /Technicians) with additional company (brands) for the integration of a system (s).

• Contract Negotiations including; services, warranties, installation, maintenance, delivery times etc.

• Requirement of vital roles and functions such as; project operation, analysis and integration.

• Responsibilities, coordination and management of equipment/system manufacture, testing and quality control, certifications, logistics and procurement on a timely basis.

• Ability to manage multiple demanding projects simultaneously across the organization.

• Experience with conducting analysis & research and performance by improvement strategies.

• Comfortable dealing with ambiguity in a fast-paced environment.

• Sense of urgency.

• Ownership; Self-starter, motivated, strong desire to succeed/win

• Creative

• Pricing and margin

• Product mix

• Growth

Texas Regional Account Manager

December 2003 – February 2006


• Sold Energy and related services in the Texas Region to commercial and industrial customers

• Created and executed market sales activity, focused on identifying cost savings or value-generated opportunities

• Achieved and Increased sales in the region by over 200%

• Promoted to control entire product line in Energy

• Increased customer base by 40% including medical industry, wholesalers and distribution channel networks

• Gaining, solidified, established and obtained business from competitors

• Provided total sales solutions to customers

• Analyzed, developed, implemented business plan and strategies for all sales in the region

• Established and managed network of independent representatives in local markets

• Gather and studied intelligence from competition identifying key strengths and weaknesses to penetrate their markets

• Instituted the company presence in regional trade shows and raised the company and product awareness

• Responded to proposals as requested by customers (RFP/RFI/RFQ)

Regional Sales Manager Texas Region

February 1999 – August 2003


• Sold products and services of Local Competitive Exchange Carrier (CLEC) servicing in Texas for the Hispanic market identifiable communications needs, engineered with only bilingual network employing Networks Technologies

• Introduced IT Voice and Data Products and Services throughout the Texas Region

• Achieving, generating and improving sales in 150% profits for two consecutive years

• Targeting Wholesalers & Distribution Channels, Leading B2B team sales cycles for Large and Medium Size Corporate Business Accounts

• Created, improved and presented bilingual market-promotions, bicultural advertising-media campaigns (Spanish / English) to local networks

• Set plans and organized objectives; efficiently improved techniques that clearly attract business community, by designing geographical territories

• Created marketing-selling strategies plans by analyzing and identifying business demographics community needs and improving sales goals in the Region

• Full understanding of competitors' strengths and weaknesses and effectively articulated Telescape's products and services for competitive advantages

• Consistently renovating marketing-sales promotion strategies

Major Accounts Sales Manager

June 1995 – February 1999


• Sold broadband and other wireless and wire line communications services to commercial & business accounts, government and wholesale customers. Provided Wireless applications (Voice and Data), in the Texas Region

• Applied solutions identifying business needs, developed customized solutions to solved customer business needs

• Demonstrated effective negotiation and closing techniques in securing profitable revenues

• Increased overall business and sales for three consecutive years

• Achieving Sales as top leader, obtaining average quotas of 156%

• Responsible for planned, organized, developed, and executed strategic and tactical programs to targeted and developed new and retained assigned major account customers

• Understood competitor's strengths and weaknesses, effectively articulated GTE's competitive advantages

• Provided technical support/consulting to achieve customer satisfaction

• Continually exceeded customer expectations

• Circle of Success member for three consecutive years.


Bachelors of Business Administration and Marketing May 1981

University of México, México City, México



BILINGUAL-BICULTURAL 100% Spanish and English


• Creation of a current distributor’s network of 12 countries/regions.

• Engaging alliances with Maritime, Oil & Natural Gas-Drilling,(offshore) and Military/Defense Industries in both territories; USA and Latin America

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